All hail the "Scorer King" - Burger King to sponsor the Swiss League

The Sky Swiss League has landed a new sponsor: Burger King. As part of the new collaboration, the Topscorer brand will be called "Scorer King" for this spring's playoffs and all of next season and be represented by a helm and a jersey in Burger King's colors.

"The partnership with Burger King is an excellent opportunity for the Sky Swiss League", Swiss Ice Hockey's CEO, Martin Baumann, states. "The brand's positioning, its strong national presence, and its willingness to create experiences for fans make it the ideal partner to support and promote our league."

Burger King Switzerland's marketing manager, Etienne Bismut, has similar words. "The partnership with the Sky Swiss League reflects our willingness to be present where our customers experience emotions. Ice hockey has a special place in Switzerland, and we are proud to support a league that embodies passion, talent, and commitment. We look forward to offering fans unique experiences – both on the ice and in our restaurants."