By projecting posts from Instagram, Facebook, and Twitter that include the hashtag #ForzaLuganoForza during their playoff home games, HC Lugano wants to "assure a greater emotional participation both to those who are at home and to those who are protagonists on the ice," the club writes.
Due to the television production, however, it is not possible for them to show any posts that contain videos or audio content.
The first opportunity for the fans to get the players to see their content is on Tuesday, when HC Lugano will host the SC Rapperswil-Jona Lakers for Game 1 of the playoff quarterfinal series.