The Swede is not only knowledgable in marketing and sales management, he also gained a lot of experience in the hockey world, having served as CEO of Genève-Servette HC between 2004 and 2007 as well as the Malmö Redhawks between 2011 and 2012.
Lately, he was mostly working as an independent consultant. Furthermore, he was also the one who led the organization of this year's Swiss version of the Winter Classic played at Stade de Genève between GSHC and LHC.
