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The main reason for the positive financial result was HC Ajoie's victory in the Swiss Ice Hockey Cup. The profit, however, could have been even higher: "It could have been at least twice as high without Covid-19," Patrick Hauert, HCA's president, explained according to Radio RFJ.
«It could have been at least twice as high without Covid-19»
Patrick Hauert
For the near future, HC Ajoie is cautious - despite the positive result. The budget will not be increased for next season, Hauert says: "It's quite a special season we're going to have (...) with Covid-19, we're not going to increase advertising or subscriptions. We're being very cautious."