From NLB to Swiss League to...?
swisshockeynews.ch
Together with other club representatives, EHC Kloten's president Mike Schälchli wants to form Switzerland's second-tier league into a better experience for the fans: live-streams, broadcasts from the locker rooms, interviews after the games, or a mobile-app are being discussed.
While all this will probably be welcomed by most of the fans, one issue might be more controversial: the representatives are also looking for a name sponsor for the league, the NZZ writes.
The last rebranding of the league has taken place only three years ago, in 2017, when the National League B became the Swiss League.
